WE ARE APPARITION MEDIA
What do we do? We paint walls.
But what we offer is so much more.
We are an outdoor advertising agency and art studio that produce high quality hand-painted murals.
Melbourne has long been known as the street art capital of Australia, producing artists who have gained international acclaim and now ply their trade, worldwide. What we do is create a link between the urban street art culture and companies that want to harness their wares. Our artists are highly skilled in producing murals in a range of styles, from graffiti, to stencils, to highly detailed photorealism. This means that we can accurately replicate existing images or create something unique.
Apparition blurs the lines between advertising and art. By hand painting works of art onto the walls of pre-existing buildings we create advertising that becomes part of the street scape, rather than a piece vinyl hanging from it. We are able to target specific demographics and present your brand in a way that enhances its authenticity and credibility with the urban population. The murals are painted on premium sites throughout the Melbourne CBD and inner suburbs, focusing on areas of high foot traffic and visibility in order to maximise exposure of the campaign. We give the consumer the opportunity to be taken on a journey from inception to completion. Each day following the progress, building intrigue and interest in the process. At times they do not even know they are being advertised to. This medium goes beyond traditional forms of out-of-home advertising.
What we do is paint walls. What we are doing is changing the way people look at them.
Custom Design
We can provide an in-house design service to suit all styles of artwork you need. With a fully stocked team of qualified designers and a full portfolio of artists we can cover any aesthetic style you’re looking for to custom fit the needs of your project and wall space.
GET NOTICED
In the age of digital media we have thrown it back the other way to something more real, more authentic, something that is hand crafted. We give the consumer the chance to stop, take a minute, appreciate the art.
People become engrossed in the process and immersed in the art. They take photos and videos and share it via social media. We can work with you to get the most out of your campaign as possible. Whether that is through a staggered installation, a slow reveal or the use of a hashtag or geo-locator.
We work closely with the client to ensure that our activations work within their social media plan. We will also take creative direction of photo and video footage.
Some of our Clients
